Change Your Filter, Change Your Future

The Presidents' Forum of Los Angeles
March 27, 2008

Seena Sharp
Principal
Sharp Market Intelligence

Speaker Biography:
Seena Sharp is a pioneer in Competitive Intelligence, founding the first CI company in the US in 1979 in Los Angeles.

Previously, she began her corporate career in New York City with four companies and earned her masters degree in mathematics from New York University.

She has been widely published in the business press, speaks throughout the US and Europe, and is writing a book on Competitive Intelligence for John Wiley Publishers.

Seena has been recognized by her professional association, SCIP (Society of Competitive Intelligence Professionals), receiving their Fellows Award for her innovative approach and strategic analysis of markets, products, industries, and emerging competitive environments.

She is passionate about the significant value of CI and delighted to detail her pragmatic techniques for early warning signs. All attendees will receive a handout of Best Business Sources.

Company Bio:

Sharp Market Intelligence specializes in ferreting out strategic business information for growing companies, who are entering a new industry, expanding their current line, targeting a different customer base or distribution channel, or preparing their strategic plan.

In addition to analyzing industries and markets, they uncover market drivers, substitute products or services, unknown customers, external competitive forces, emerging competitors, alternative uses, barriers to entry, discontinuities, growth opportunities and threats.

And when companies have too much information, but not the time or staff to analyze it, Sharp Synthesis turns that information into actionable intelligence.

The company serves as an outsourced CI department for Fortune 500 firms, as well as for less familiar names in the US, Europe, Asia, and Africa. Clients include American Express, Chase Manhattan Bank, Rubbermaid, Nissan, McKinsey Consulting, Hilton Hotels, Nestle, and the National Gallery of Art (DC). Their sophisticated and multifaceted methodology has been applied to investigations of the auto market, financial services, pharmaceuticals, law enforcement, Generation Y, prison phones, wrestling equipment, and chocolate.

They publish the popular SharpInsights, brief early warnings of US and global market changes; free subscriptions at www.sharpmarket.com.

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