Value Creation

The Presidents' Forum of Orange County
March 11, 2008

Keith Halford
CEO
Keith Halford & Associates

Speaker Biography:
Keith Halford is a global leader in marketing innovation and new media. Keith has recently returned from Japan where he trained the Executive Management Team of PartiTV on the skills and techniques required to maximize the effectiveness of Direct Response Television. Co-owned by Liberty Media of Denver, and Sumitomo of Japan, PartiTV was designed to be Japan’s first interactive participation channel. Halford advises firms globally and has served as expert witness in Federal court in matters of intellectual property, technology and television production.

As QVC Co-Founder, Director and Executive Vice President of Marketing, Halford lead the development of the world’s premier transactional television network. Prior to QVC, Keith served as EVP, Marketing of Home Shopping Network, from inception through local and national roll outs. Keith has also launched auction based networks in the US and international TV shopping networks in Ireland, Israel, and Korea. He has earned numerous awards including “Direct Marketer of the Year” for his pioneering work in television marketing.

In addition to his direct response television career, Keith was a pioneer in wireless media. Halford lead AT&T Wireless’ affiliate launch as Senior Vice President of Marketing of Tritel. Within two years the company was funded with over three billion dollars in equity and debt instruments and launched in over 25 markets covering more than 22 million potential subscribers. Recognized by his industry and his peers Halford was awarded both the Gold and the Silver National Addy awards for his AT&T Suncom Wireless campaigns.

Currently, Halford is an active angel investor, and occasionally leverages his investment experiences by participating in the management of emerging companies. He often speaks at conventions, large meetings and trade shows. Keith’s dynamic presentation style enlightens and informs a broad array of audiences ranging from first time entrepreneurs to seasoned investors. He drills down to the core issues quickly and his unique insights often provide the road map to open new opportunities, markets and methods.

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