Affliate Marketing & Site Optimization

The Presidents' Forum of Atlanta
October 15, 2008

Brad Fallon
CEO
Smart Marketing, Inc.

Speaker Biography:
Brad Fallon is the CEO of Smart Marketing, Inc., a network of wholesale and retail e-commerce businesses. Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad's online businesses grew from $1.2 million in first year revenue to $7.8 million in 2005 and $32 million in 2006.

Representative web sites include Corner Stork Baby Gifts and Kate Aspen, a leading designer and wholesale supplier of wedding favors. Kate Aspen and now Baby Aspen drop ship directly to the customers of other online retailers.
Brad is the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses and the host of Search Engine Radio, one of the first online radio shows dedicated to SEO (Search Engine Optimization).

In October 2006, Brad co-founded StomperNet with Andy Jenkins, the leading subscription-based internet marketing training program. StomperNet provides DVD courses and online training classes from expert faculty members, an online portal community, proprietary software and quarterly live conferences. StomperNet’s launch on October 3, 2006 set the first day sales record for online sales of information products. See http://www.convertlinks.com.
In 2007, capitalizing on core competencies in affiliate marketing and information products, Smart Marketing and StomperNet launched Free IQ, the premier destination for valuable online video and other types of premium media products.

Free IQ allows speakers, authors, consultants and experts of all kind to host and stream an unlimited amount of audio and video, including complete presentations, seminars and demonstrations – for free. And Free IQ’s patent pending ReviewRank™ search algorithm ranks relevant content based on quality as determined by user reviews and other patent pending factors.

Free IQ team members include Gary Shmerling, president, Tom Michaud, CFO, Andy Edmonds, CXO, Barry Trottier, CTO, and Rob Lamb, General Counsel.

Premium Media Products, LLC, a new media publishing company, is the latest venture of the Smart Marketing network. It will help authors and consultants create and market premium media products of all types, including webinars, teleseminars, subscription podcasts, e-books, DVD home study courses, and live workshops recorded in its Seminar Studio.

Brad earned a degree in Economics from Claremont McKenna College in 1990 and graduated second in his class from the University of Florida College of Law in 1997.

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